Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, many people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind.
It’s important to take advantage of the window of opportunity when your company or brand is at the top of your prospects’ minds. You can really get a pulse of what future engagement will look like by what people do when you email then within 24 hours of their subscribing to your newsletter, signing up for an offer, and so on. Plus, it’s a great opportunity for branding and setting expectations.